Trail Preview
118%
236 interested / 200 target
Launch heat
Speedgoat6
A launch concept built around terrain, endurance, and product storytelling that feels alive.
- Campaign
- Spring Launch
- Service
- Campaign Storytelling
- Event
- Maximum Cushion Trail
- Milestone
- Launch Momentum
482K launch impressions4.7K qualified clicksSix-week campaign runwayCommunity run at capacity
The Numbers
Click a result to hear the story behind it.
Event Breakdown
Every event. Real numbers from the final participant list.
Demo Signups
104%
52 booked / 50 target
Sold out
Store Visits
91%
182 visits / 200 target
Qualified traffic
Community Run
100%
40 joined / 40 target
Capacity reached
How It Started
Every campaign begins somewhere unexpected.
Tap each chapter to open it.
Launch Creative · Terrain Story
482K
Audience impressions
The campaign needed to make product performance feel tangible before someone ever clicked through.
We shaped the story around terrain, grip, and confidence, then used short-form creative to keep the launch moving.
The product became part of a trail story, not just a product post.
Platform Performance
Before Catchy. After Catchy. All organic.
| Stat | Before Catchy | After Catchy |
|---|---|---|
| Views | 188K | 264K+40.4% |
| Content interactions | 1.4K | 3.8K+171.4% |
| Link clicks | 920 | 2.2K+139.1% |
| Page visits | 3.7K | 7.9K+113.5% |
| New follows | 128 | 301+135.2% |
Views
Before
188K
After
264K+40.4%
Content interactions
Before
1.4K
After
3.8K+171.4%
Link clicks
Before
920
After
2.2K+139.1%
Page visits
Before
3.7K
After
7.9K+113.5%
New follows
Before
128
After
301+135.2%
“
The creative finally made the product feel like it belonged on the trail. It had movement, energy, and a much clearer reason for people to click through.
Launch Lead
HOKA Mountain Campaign
The Outcome
Launch noticed.Product story sharpened.Momentum carried beyond launch.
A product-led campaign gave the launch a clearer story, stronger creative direction, and a reason for trail audiences to pay attention.