Archie 50
118&
221 registered / 200 target
Launch heat
Hut2Hut
Building a warmer and more connected online presence for an alpine trail event
- Campaign
- Nov 2025 - Dec 2026
- Service
- Campaign Storytelling
- Event
- Maximum Cushion Trail
- Milestone
- Launch Momentum
482K launch impressions4.7K qualified clicksSix-week campaign runwayCommunity run at capacity
The Numbers
Click a result to hear the story behind it.
Event Breakdown
Every event. Real numbers from the final participant list.
Demo Signups
104%
52 booked / 50 target
Sold out
Community Run
100%
182 Visits / 200 Target
Qualified Traffic
How It Started
Every campaign begins somewhere unexpected.
Tap each chapter to open it.
Autism fundraising · Mansfield Autism
$68,077
Raised in 2026
The campaign needed to make product performance feel tangible before someone ever clicked through.
We shaped the story around terrain, grip, and confidence, then used short-form creative to keep the launch moving
The product became part of a trail story, not just a product post.
Platform Performance
Before Catchy. After Catchy. All organic.
| Stat | Before Catchy | After Catchy |
|---|---|---|
| Views | 419K | 737K+75.9% |
| Content Interaction | 1.4K | 3.8K+171% |
Views
Before
419K
After
737K+75.9%
Content Interaction
Before
1.4K
After
3.8K+171%
“
The creative finally made the product feel like it belonged on the trail. It had movement, energy, and a much clearer reason for people to click through.
Andy Payne
Director
The Outcome